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Black Friday 2024: the challenge of authenticity on e-commerce sites
The Black Fridaya major annual shopping event, sees an exceptional concentration of promotions and offers on e-commerce sites.
However, this effervescence is also an ideal opportunity for fraudsters to take advantage of consumers’ naiveté. With the growth of online commerce in recent years, it has become crucial to warn of the pitfalls commonly encountered during Black Friday.
Avoid fake sites and promotions
Faced with a profusion of incredibly tempting offers, the temptation to click is strong. However, consumers should be wary because, according to cybersecurity experts, many of these “good deals” are, in fact scams.
Some e-commerce sites, created specifically for the occasion, are nothing but shams cleverly designed to deceive naive buyers.
It’s also common to see legitimate but opportunistic sites raise their prices before Black Friday, only to offer discounts that appear to be significant, but which only bring the product back to its original price, and are therefore fake promotions.
The importance of security checks
To ensure the security When shopping online, it is advisable to carefully examine the URL of the site. Addresses beginning with https are generally secure. Consumers should also be alert to grammatical or spelling errors on the site, which may indicate that the site is fake.
In addition, it’s crucial to avoid sharing personal or financial information on unfamiliar sites without making sure they are secure.
It is generally preferable to make purchases on reputable platforms and check other users’ comments and ratings before making a purchase.
Secure payments, a guarantee of protection
During Black Friday, secure payment methods should be preferred. Services such as PayPal and credit cards often offer a high level of security. protection in the event of a dispute between seller and buyer, which can be very useful if a problem arises.
Similarly, it’s best to avoid direct bank transfers, as once the money has been sent, it’s often impossible to recover it in the event of fraud.
In conclusion, consumers are looking forward to Black Friday with great enthusiasm. However, it is imperative to remain vigilant in order to shop safely and take full advantage of this major commercial event.
